Last updated: 26 September 2026
This notice explains how APEX Customs Store handles personal information. The responsible party is APEX Automotive Investments, trading as APEX Customs, 24 Gericke Road, Voorbaai (inside RTech Building), Mossel Bay, Western Cape, 6500, South Africa.
Information we collect
We collect information that is needed to run the store and fulfil orders, including names, contact details, billing and delivery addresses, order and product details, payment status, communications, returns or warranty records, IP address, device information and website activity.
Card and supported-wallet details are entered on the selected provider’s secure payment screen and processed by PayFast (primary) or Yoco (secondary). If selected through PayFast, Mobicred handles the credit application and repayment terms. APEX Customs does not receive or store a customer’s full card number or Mobicred login details.
Why we use personal information
- to create, process, deliver and support an order;
- to process payment, prevent fraud and maintain accounting records;
- to communicate order, dispatch, collection, return and warranty updates;
- to operate, secure, measure and improve the store;
- to comply with legal obligations and resolve disputes; and
- to send marketing only where permitted and with a working opt-out.
Service providers and supplier dispatch
We share only the information reasonably required for the relevant task with service providers such as PayFast, Yoco, Mobicred when selected, banking providers, authorized product suppliers, couriers, hosting and security providers, email services, Google analytics and advertising services, and Mailchimp when a customer chooses marketing updates.
A supplier may receive the delivery name, address, contact number and order-item details when it dispatches an order directly to the customer. We do not sell personal information.
Cookies, analytics and advertising
The store uses necessary cookies for the cart, checkout, account security and site operation. Google services may measure visits, product views, cart and checkout activity, advertising performance and completed purchases. Browser or consent controls can restrict non-essential cookies where applicable.
Marketing choices
The checkout marketing option is voluntary and is not required to place an order. Marketing emails include an unsubscribe method. A customer may also request removal from marketing at info@apexcustoms.store.
Retention and security
We keep personal information only for as long as reasonably needed for the purpose collected, legal and accounting requirements, fraud prevention, warranty records and dispute handling. We use access controls, HTTPS encryption, software updates and reputable payment and hosting providers, but no online system can be guaranteed completely risk-free.
Your rights
Subject to applicable law, a person may ask whether we hold their information, request access or correction, object to certain processing, withdraw marketing consent, or request deletion where retention is no longer lawfully required. We may need suitable proof of identity before completing a request.
Contact and complaints
Send privacy requests to info@apexcustoms.store. A person may also lodge a complaint with the Information Regulator South Africa.
Updates to this notice
We may update this notice when our services, providers or legal obligations change. The latest revision date appears at the top of this page.
Checkout recovery
If you actively request email product intelligence during checkout and leave before placing the order, APEX may send up to two messages to help restore that selection or resolve a checkout problem. Each message includes a stop-reminders link, the same email permission can be withdrawn at any time, and the recovery record is removed after 30 days. Entering an email address without selecting the optional email permission does not authorise recovery marketing.
APEX marketing measurement
With your permission, APEX uses first-party attribution cookies and Meta and Google measurement tools to understand which product pages and campaigns help customers discover the store. This may include page views, product views, cart and checkout actions, completed-order value, campaign identifiers and limited contact details that are securely hashed before an authorised paid-order event is sent. Essential checkout functions continue when measurement is declined. You can change your choice from the Privacy choices link in the site footer.
APEX Signal and marketing preferences
APEX sends optional marketing only when you actively request it or grant the corresponding email or WhatsApp permission. We record the channel, source, consent wording version and time so that your choice can be respected. Transactional order, payment, stock and delivery messages remain separate. Every marketing email includes a direct unsubscribe route, and opt-outs are retained on a suppression list so that they are not silently re-added.